INTEGRITY: “adherence to moral and ethical principles; soundness of moral character; honesty.”

We are people of integrity.  We work hard at being honest with ourselves, to our coworkers, and to our patients.  We are people guided by sound moral and ethical principles

KINDNESS: “of a good or benevolent nature or disposition, as a person”

We are kind to each other and to our patients.  Genuine kindness encourages trust, stability, and authenticity in our working relationships as well as our relationships with our patients.  It communicates that we truly care about the people in our lives.

KNOWLEDGE: ”acquaintance with facts, truths, or principles, as from study or investigation”

We are experts in our knowledge of dentistry.  The more we know and are confident of our skills and facts, the more we can educate and inform our patients.

FUN: “something that provides mirth or amusement”

We are fun to be with.  We know going to the dentist is NOT fun and creates much anxiety.  Our aim is to provide an environment of lightheartedness where stress is brought to a minimum.  We want to work in a place where we enjoy working with each other and our patients enjoy coming to visit.

GROWTH: “the act or process, or a manner of growing; development; gradual increase”

We are always growing in areas of knowledge, skills, and scope of influence.  Growth brings excitement, energy, and newness into our efforts. It also ensures our viability.